Mental Health Foundation unveils new brand identity
Release Date: 08 February 2011
Source: Mental Health Foundation and Foundation for People with Learning Disabilities
Country: United Kingdom
The Mental Health Foundation and Foundation for People with Learning Disabilities have today unveiled their new brand identity, including logos, new straplines and the launch of a new website and blog.
The launch is the result of an extensive brand review process, carried out in collaboration with design consultancy SEA, who previously worked on the Foundation’s mindfulness campaign.
The new straplines - “changing minds” for the Mental Health Foundation and “changing lives” for the Foundation for People with Learning Disabilities - illustrate the charity’s vision to help us all live mentally healthier lives and to help anyone touched by learning disabilities to live life to the full.
People affected by mental health problems and learning disabilities are at the heart of the new brand, which uses photography of real people, supporters and staff, rather than models. The new identity will be used across all touchpoints including online, campaign materials and internal communications.
Paul Bristow, Head of Communications said:
“The Mental Health Foundation and Foundation for People with Learning Disabilities have been helping people for 62 years, but we knew it was vital to develop a strong, unique brand to allow us to carry on doing this in the future. We have always been known as a strong, independent voice with research at our heart. Our new identity both strengthens this position whilst placing a greater emphasis on the active role we play in delivering support and practical solutions and that means we are in a great position to continue being there for the people we support.”
For further information about the rebrand, please contact: